Daily DashboardEuropean Data Protection Digest

IAB to Roll out Icon

BEHAVIOURAL TARGETING—UK

February 4, 2010

OUT-LAW.COM reports that Britain's online advertising trade body, the Interactive Advertising Bureau (IAB), will roll out a global icon intended to alert Internet users to the presence of targeted ads. The group's U.S. counterpart and other trade bodies recently launched a symbol to this end. IAB regulatory affairs boss Nick Stringer told the Daily Dashboard that the group is in the "very early stages" of working with its U.S. and European partners toward a "consistent and global icon" that can be rolled out to the UK and EU market.
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