In an interview with MediaPost's Behavioral Insider, Better Advertising's Scott Meyer said that, in order for the online advertising industry to demonstrate to consumers, businesses and the Federal Trade Commission that self-regulation works, there needs to be an automated process for verifying compliance with best practices. The problem, Meyer says, is that while such a system is possible, it would be "super complex." Meyer argues that the payoff for such a system would be worthwhile, however, as it would build trust and confidence across all constituencies. "We know from conversations with agencies and brands that this will increase their confidence in online advertising."
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