According to a report on CNBC.com, some organizations have taken to analyzing consumer chatter over popular social networking channels such as Twitter, Facebook and LinkedIn as part of their credit evaluation process. Comments and profiles available publicly on social platforms, as well as the profiles of others in a person's network, can be used in part to determine if an individual is a good credit risk. "We use social chatter as a way to bring risk down. It's a wealth of information about a person," said Rob Garcia, director of product strategy for Lending Club. "If a person says he lives in a different area than the one on the application, it could be a flag. But if it matches, it greatly increases confidence."
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