Rather than invest in a Super Bowl advertising campaign, Pepsi instead has invested $20 million in a social networking marketing strategy called Pepsi Refresh that, within hours of its launch, faced serious technical and privacy concerns, reports the Washington Post. In addition to encountering errors with the interface used to submit ideas to Pepsi Refresh, users reported that the personally identifiable information of other subscribers became linked to ideas they submitted. Pepsi acknowledged the problem in a statement that said: "We are aware of site issues and are working towards getting everything resolved." (Registration may be required to access this story.)
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