Privacy Engineering

Which Information Do Consumers Most Closely Guard?

Note from the Editor:

This is the fifth in a series of posts by Westerman and Aschenberger exploring the role of trust in the marketplace. Here are the first, second, third and fourth installments. The next post will look at just how closely consumers guard their personal digital data.

We know that consumers don’t always understand how companies collect their data, and that these misconceptions can create a trust gap between retailers and shoppers.

This doesn’t mean that consumers are completely unwilling to share their data with retailers, though. Our team at Create with Context surveyed 800 consumers in the U.S., asking them which information they’d be willing to give up in exchange for 50 percent off of three different items: a gallon of milk, a large-screen television and a new car.

Opinion

Old School Privacy is Dead, But Don’t Go Privacy Crazy

By Stanley W. Crosley, CIPP/US, CIPM
Image from “Redneck Crazy” video by Tyler Farr

When I have the occasion to drive the kids to school, our music selections range almost as widely as our breakfast choices—some Christian, some country and some 80s, to which I alone know the lyrics. Recently, a particularly funny, somewhat concerning country song, “Redneck Crazy” by Tyler Farr, caught my attention. The song includes the following line, “You done broke the wrong heart baby ... drove me redneck crazy.”

More from Stanley W. Crosley

Point-Counterpoint

So Glad You Didn’t Say That! A Response to Viktor Mayer-Schönberger

In response to my comments on an IAPP story, “Forget Notice and Choice, Let’s Regulate Use,” Viktor Mayer-Schönberger distances himself from views attributed to him by the IAPP, and positions taken in an earlier whitepaper.

My first thought when reading Mayer-Schönberger’s response was, “I’m so glad he didn’t mean that!” In sum, Mayer-Schönberger assures me that our views are aligned as follows: The belief that individuals have an interest in privacy protection; privacy should be anchored in the OECD Fair Information Practice Principles; the public should have control over their personal information, and privacy does not impede innovation. Allow me to assure all of you that in addition to the IAPP story, I have indeed viewed the video of Mayer-Schönberger’s Brussels keynote and have read the two papers he referenced.

More from Ann Cavoukian

Point-Counterpoint

“I Never Said That”—A Response to Cavoukian et al.

In a recent blog post, Ontario Information and Privacy Commissioner Ann Cavoukian et al. offer a response to my keynote address at the IAPP Europe Data Protection Congress in December 2013 and also announce an upcoming whitepaper.

They do so, acknowledging that neither of them had actually listened to what I said at my keynote. Hence, their blog post is based on certain assumptions of what I said. Regrettably, those assumptions are not borne out in fact.

I very much appreciate a robust debate about the future of how we best protect information privacy. It is far too important a value to not do so. But without knowing exactly what I said, the whitepaper may respond to a straw man’s argument and thus offer much reduced value. In the spirit of giving Cavoukian et al.—and the general audience—the opportunity to appreciate what I actually said, here are the facts.

Opinion

Consent and Personal Control Are Not Things of the Past

Note from the Editor:

Editor’s Note: The authors present this post in response to the arguments presented by Victor Mayer-Schönberger's in "Data Protection Principles for the 21st Century," as reported by Sam Pfeifle from the IAPP Data Protection Congress, on December 12, 2013, in the article “Forget Notice and Choice, Let’s Regulate Use.”

We will be releasing a white paper, early in the new year, challenging the view that consent and personal control of one’s data by data subjects is a thing of the past – it is not. In fact, in the wake of Edward Snowden’s revelations, we are witnessing the opposite: a resurgence of interest in strengthening personal privacy.