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Several stories emerged last week about the pervasive nature of offline tracking of consumers by retailers. Sen. Al Franken (D-MN) noted he was still unsatisfied with Euclid Analytics and their privacy policies, Consumer Reports outlined how retailers “are taking spying to a new level,” and The New York Times explored the use of ZIP codes by retailers. In this IAPP Privacy Perspectives blog post, we explore what implications this trend may have for privacy professionals working for online and offline retailers.
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