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In an effort to better understand privacy perceptions in India, two researchers have conducted the largest-ever survey on the topic. Prof. Ponnurangam PK (PK) and Niharika Sachdeva have published “Privacy in India: Attitudes and Awareness V 2.0,” which follows a smaller version of the study, published in 2005. The survey found that 76.63 percent of Indians surveyed felt that “consumers have lost control over how personal information about them is circulated and used by companies.” In 2004, only seven percent of consumers mistrusted businesses. India is “on a path” toward becoming privacy-aware and concerned, the authors state.
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