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The Wall Street Journal reports the British public is “deeply skeptical of companies collecting personal data” and “does not trust companies to safeguard that data.” That’s according to the Data Nation 2012 study, which found that the number of people opposing data collection “overwhelmingly” outnumber those who support it. The report also found that 82 percent of those surveyed realize their data is being collected, but only 29 percent are confident companies won’t surreptitiously share their data with third parties. Respondents said the top two reasons why they’d stop using a service would be if the company failed to protect their data or sold anonymized data. (Registration may be required to access this story.)
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