John Berard, CIPP/US

Credible Context 

John Berard is founder of Credible Context, a San Francisco-based communications consultancy built to deliver on the insight that effective marketing requires more than commitment, authenticity and transparency. Advocacy and persuasion requires programs that are contextually credible.

A graduate of Rutgers University, Berard is a member of the Board of the Market Street Railway in San Francisco, a local business group working with the city’s municipal transit agency in support of its vintage streetcars. He was a founding member of the board of TRUSTe, the online privacy rights group, serving until 2004, and served on the board of the IAPP from 2003–2008.

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