The Article 29 Working Party Opinion on Behavioral Advertising
Original broadcast date: October 7, 2010
On June 22, 2010, the Article 29 Data Protection Working Party adopted an opinion on behavioral advertising that likely will have far reaching effects, not only on the controls and options provided to online consumers, but on the technical tools e-commerce organizations will be required to put in place. Specifically, what constitutes consent for placing "cookies" and other tracking mechanisms on a user's computer are in focus. Our European panel of experts walks listeners through reactions to the policy, the efforts underway by industry to comply, and the regulatory stance various member states may take in regard to enforcement.
Phil Lee, Associate, Osborne Clarke, London, England
James Mullock, Partner, Osborne Clarke, London, England
Alain Pannetrat, Senior IT Specialist, French Data Protection Authority (CNIL), Paris, France
Kimon Zorbas, Vice President, IAB Europe, Brussels, Belgium