Building Trust through Privacy Seals
Original broadcast date: March 4, 2010
Establishing trust in Web sites, online services and IT products is a critical responsibility of many privacy professionals—one that can be significantly enhanced through third-party seal providers. Regulators and customers alike often look for independent analysis and verification when evaluating an organization's privacy practices. Hear from two leading seal providers and a client organization with valuable experience in both programs to discuss the needs and challenges in verifying privacy practices. Get practical insights on the process and cost of achieving seal certification and determine what value it can bring to your organization.
Kirsten Bock, EuroPriSe Manager & ULD International Coordinator, Office of the Data Protection and Freedom of Information Commissioner of Schleswig-Holstein, Germany
Javier Garcia-Romanillos, EuroPriSe Technical Expert, Senior Consultant, Ernst & Young, Madrid, Spain
Sue Glueck, Senior Attorney, Microsoft Corporation, Redmond, WA, USA
Fran Maier, President & Chair, TRUSTe, San Francisco, California, USA