Driving Big Data in the Marketing Research Industry

Original Broadcast Date: February 6, 2014

The market research industry has been collecting information on consumer behavior and attempting to analyze it for predictive purposes for over a century, long before the term “Big Data” was coined. Today this industry is at the forefront of the movement to collect, analyze and exploit vast amounts of information about what we buy, from whom and where using powerful technological tools previously unimagined. The market research ecosystem is vast and includes many organizations along the chain of data flow from collection to analysis. Join our virtual conversation to explore the interplay between new data sources and uses, the tension between self-imposed industry standards and regulatory guidance and the potential consequences emerging from Congressional inquiries and consumer expectations.


Panelists:
Gary Kibel, CIPP, Partner, Davis & Gilbert LLP
George Pappachen, Chief Privacy Officer, The Kantar Group
David Stark, CIPP, Vice President Compliance and Privacy, GFK
Member Price: $159
Nonmember Price: $179