Do Not Track: Implementation and Impact

Original broadcast date: April 14, 2011

The Federal Trade Commission in its preliminary report "Protecting Consumer Privacy in an Era of Rapid Change" supports "a more uniform and comprehensive consumer choice mechanism" for Internet users to control the tracking of their web browsing patterns. Several major browser companies have responded to this call for a "Do Not Track" control. We've assembled an expert panel to discuss these developments. Hear how these controls will work, what impact this may have on the online advertising industry and what enforcement regimes may or may not come into being moving forward.

Moderator:
Jules Polonetsky, Co-chair and Director, Future of Privacy Forum

Panelists:
Ed Felten, Chief Technologist, Federal Trade Commission
Alex Fowler, Global Privacy and Public Policy Leader, Mozilla
Brendon Lynch, CIPP, Chief Privacy Officer, Microsoft Corporation
Andy Zeigler, Senior Program Manager, Internet Explorer, Microsoft Corporation
Fran Maier, President and Executive Chair, TRUSTe
Colin O'Malley, Vice President, Business Development & Policy, Evidon

Member Price: $159
Nonmember Price: $179