Privacy Research    Marketing/Retail

The Failure of Online Social Network Privacy Settings

Michelle Madejski, Maritza Johnson and Steven M. Bellovin of Columbia University present the results of a study measuring the sharing intentions of social networking users to identify potential violations in users’ privacy settings. The results revealed a mismatch between intentions and reality, indicating that users are unable to correctly manage their privacy settings.

Not All Breaches Are Created Equal Whitepaper

Created by Nicholas Cramer of AllClear ID, this whitepaper takes a close look at key considerations involved in responding to data breaches of all sizes to help privacy, risk, legal and compliance professionals understand some of the nuances involved in a data breach response.

Do Not Track Executive Summary

In this summary, we will discuss Do Not Track, what it is trying to solve, what it does, who is involved and where regulators, browsers and advertising initiatives stand.

U.S. Cost of a Data Breach Study Summary

The results of this fifth annual survey by the Ponemon Institute outlines the cost of data breaches in the U.S., showing an increase in spending on breach incidents from 2008 to 2009.

Why Johnny Can’t Opt Out: A Usability Evaluation of Tools to Limit Online Behavioral Advertising

Pedro G. Leon, Blase Ur, Rebecca Balebako, Lorrie Faith Cranor, Richard Shay and Yang Wang present the results of a study investigating the usability of tools to limit online behavioral advertising. The researchers observed participants’ behavior as they installed and used a privacy tool and recorded their perceptions and attitudes about that tool, finding serious usability flaws in all nine tools examined.

Internet Advertising After Sorrell V. IMS Health: A Discussion on Data Privacy & The First Amendment

This article by Agatha Cole examines the scope of Sorrell v. IMS Health, its potential impact on legislative efforts to enact comprehensive consumer privacy legislation and its implications for targeted Internet advertising.

Dutch Treat?  Collaborative Dutch Privacy Regulation and the Lessons it Holds for U.S. Privacy Law

Dennis Hirsch describes the recent Congressional bills and White House policy papers that propose using a collaborative, safe harbor approach to regulate commercial privacy and synthesizes the literature on collaborative governance against the backdrop of the Dutch “code of conduct” approach to privacy regulation.

Differential Privacy as a Response to the Re-identification Threat: Case Study

This article by Andrew Chin and Anne Klinefelter infers that Facebook appears to be using differential privacy-supporting technologies in its targeted advertising system without apparent loss of utility and highlights opportunities for recognition of the differential privacy standard as a best practice or a presumption of compliance for privacy, while acknowledging certain limitations on the transferability of the Facebook example.

The ‘Re-Identification’ of Governor William Weld’s Medical Information: A Critical Re-Examination of

This paper by Daniel C. Barth-Jones of Columbia University critically examines the historic Weld re-identification and the dramatic reductions of re-identification risks for de-identified health data as they have been protected by the HIPAA Privacy Rule provisions for de-identification since 2003. The paper also provides recommendations for enhancements to existing HIPAA de-identification policy; discusses critical advances routinely made in medical science and improvement of our healthcare system using de-identified data, and provides commentary on the vital importance of properly balancing the competing goals of protecting patient privacy and preserving the accuracy of scientific research and statistical analyses conducted with de-identified data.

Smart, Useful, Scary, Creepy: Perceptions of Online Behavioral Advertising

Blase Ur, Pedro G. Leon, Lorrie Faith Cranor, Richard Shay and Yang Wang of Carnegie Mellon University report on the results of 48 semi-structured interviews with non-technical Internet users. The report examines their attitudes about online behavioral advertising and explains these attitudes by delving into their understanding of OBA practices.

Encryption and Globalization

This article by Peter Swire and Kenesa Ahmad offers a short history of wiretaps for phone and Internet data; highlights key lessons learned from the U.S. crypto wars of the 1990s; proposes reasons why effective encryption becomes even more important when the debate shifts from one country to a globalized setting, and synthesizes the key reasons supporting effective encryption in today’s globalized world.

Bridging the Gap Between Privacy and Design

This article by Deirdre Mulligan and Jennifer King of the University of California, Berkeley, School of Information explores the gap between privacy and design in the context of “lateral privacy”—privacy issues arising among users of a service rather than from the service provider—on social networking sites (SNSs) and other platforms by analyzing the privacy concerns lodged against the introduction of Facebook’s News Feed in 2006.

To Track or “Do Not Track”: Advancing Transparency and Individual Control in Online Behavioral Adver

Written by Omer Tene and Jules Polonetsky, CIPP/US, this article outlines methods and uses of online tracking and attempts at regulation. It concludes by examining the debate over the information-for-value business model currently in place online, noting it “needs to be informed by a discussion of the fundamental tradeoff between privacy and economic efficiency.”

Privacy in India: Attitudes and Awareness V 2.0

Written by Ponnurangam (PK) Kumaraguru and Niharika Sachdeva of the research group PreCog, this study aims to better understand how Indians’ view their own privacy, particularly given advances in technology and government projects such as Unique ID. The survey involved interviews with 20 participants, four focus group discussions of 31 participants and a survey that elicited responses from 10,427 individuals.

Benefits and Limitations of Industry Self-Regulation for Online Behavioral Advertising

This report by Daniel Castro seeks to address the skepticism surrounding the self-regulation of online behavioral targeting by explaining how self-regulation works and why it is essential to protecting consumer privacy in online behavioral advertising.

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