Textbook Key

F: Foundations of Information Privacy and Data Protection

US: U.S. Private-sector Privacy

C: Canadian Privacy

E: European Privacy

G: U.S. Government Privacy

IT: Privacy in Information Technology

M: Privacy Program Management

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Behavioral Advertising

The act of tracking users’ online activities and then delivering ads or recommendations based upon the tracked activities.

Reference(s) in IAPP Certification Textbooks: F134; US22, 24; C45-47; E261-264

Acronym(s): OBA

Associated term(s): Online Behavioral Advertising, Behavioral Targeting