Textbook Key

F: Foundations of Information Privacy and Data Protection

US: U.S. Private-sector Privacy

C: Canadian Privacy

E: European Privacy

G: U.S. Government Privacy

IT: Privacy in Information Technology

M: Privacy Program Management

Find the terms that relate to the program or designation you are studying for by using the tabs below to narrow your search.

Behavioral Advertising

The act of tracking users’ online activities and then delivering ads or recommendations based upon the tracked activities.

Reference(s) in IAPP Certification Textbooks: F134; US22, 24; C45-47; E261-264

Acronym(s): OBA

Associated term(s): Online Behavioral Advertising, Behavioral Targeting