Evolution of a Prototype Financial Privacy Notice

Six of the federal agencies that enforce the Gramm-Leach-Bliley Act initiated a project to explore the development of paper-based, alternative financial privacy notices—or components of notices—that are easier for consumers to understand and use. This report presents the research-based rationale for a “prototype” privacy notice iteratively designed over the course of the project. It discusses the methodology used for the qualitative research; presents the findings and analysis from eight test sites; describes the evolution of the prototype through a 16-month iterative process, and outlines key themes that contribute to the success of the project and to the clarity and usability of the prototype. (2006)
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