The Wall Street Journal reports on a whitepaper released Tuesday examining how online ads might function in a cookie-less world. The Interactive Advertising Bureau published “Privacy and Tracking in a Post-Cookie World,” which it calls a “first step” toward “eliminating one of the biggest limitations impacting mobile advertising today.” Meanwhile, a TRUSTe report indicates web users are increasingly concerned about online privacy, and new research suggests the Digital Advertising Alliance’s AdChoices icon, used in targeted display advertising as part of its public education campaign, hasn’t been as effective to date as the coalition may have hoped. (Registration may be required to access this story).
Full Story
Comments
If you want to comment on this post, you need to login.