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When and How Your Middle Name Could Become “Is a Slut”

BIG DATA

February 7, 2014

How did political writer Lisa McIntire end up with “Is a Slut” as her middle name on the address line of a letter from Bank of America? And how did Mike Seay end up with information about his daughter’s death on his mailing from OfficeMax? “In tort law, we would call it negligence,” writes Ryan Calo for Forbes. “A data broker collected information about a tragic death and accidentally sold it,” he adds, and the companies’ screening processes didn’t catch these blunders. “The truth is that there are consequences to obsessively compiling information about consumers and promiscuously sharing it.”
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