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Twitter Starts Ad Targeting; Automaker Tracks from Showroom

TARGETING ADVERTISING

December 6, 2013

Social network Twitter is set to begin rolling out cookie-based targeted advertising to show users ads based on their browsing history, Reuters reports. Twitter now joins other large online businesses including Google, Facebook and Amazon in using cookies to help with targeted ads. Meanwhile, AdAge reports on one automaker’s attempt to better understand the shopping behavior of customers, not only in its showroom but in its competitors’ as well. By using the services of PlaceIQ, Mazda can target ads based on highly specific consumer data—including location. A Mazda representative said that PlaceIQ helps “us define behaviors based on real-world location … The value of this to us is we’re actually getting real-world (indicators).”
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