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Twitter Retargeting Service Gets Advocate Approval

ONLINE PRIVACY

August 8, 2013

The Guardian reports on what Twitter’s new retargeting advertising service may mean for user privacy. Users “won’t see more ads on Twitter, but they may see better ones,” the company told its users. While some privacy advocates have scrutinized the plan, others say Twitter’s approach is admirable given its adherence to “Do Not Track” settings and its easy opt-out. The Electronic Frontier Foundation says other companies should follow Twitter’s lead: “We think Twitter is setting an important example for the Internet: It is possible to exist in an ecosystem of tailored advertisements and online tracking while also giving users an easy and meaningful opt-out choice.”
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