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Tips on Complying With COPPA While Still Making Money

PRIVACY LAW—U.S.

November 1, 2013

Sara Hanlon, the CEO of a website targeted to kids and their grandparents, offers tips in AdAge on how to meet the challenges of the newly revised Children’s Online Privacy Protection Act (COPPA) while continuing to bring in revenue through your website. “While there are expenses associated with compliance, the complexity of the law and the thought of overhauling an entire business model are bigger issues,” Hanlon writes, noting that for some, “the law has created opportunities to innovate in order to continue to profit.” Tips offered by Hanlon include: Read and understand COPPA, don’t “assume your lawyer, developer or anyone else is handling this for you;” create a "parents area" on your site, and join an FTC-endorsed Safe Harbor program, among others.
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