Canada Dashboard Digest

Time To Rethink E-mail Privacy?

ONLINE PRIVACY

December 20, 2013

The Globe and Mail reports on the changing world of e-mail privacy, including a recent change to the terms of service for Rogers Communications, a service managed by Yahoo. The new terms include the notice that Yahoo “identifies words, links, people and subjects from your e-mail messages and other messages archived” in order for the company to better deliver relevant ads, among others. One journalist, according to the report, thinks the changes ask him to give up too much privacy, and a Canadian-based regulatory group has joined a global effort to urge advertisers to disclose to users when ads are derived from such e-mail tracking.
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