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The Misconceptions of Defining Data Brokers


September 24, 2013

“The marketing industry has come under fire recently for its use of consumer data to provide ads and offers,” writes Epsilon Privacy Manager Nicole Tachibana, CIPP/US, adding, “There are a number of misconceptions at the heart of the issue.” She notes that Federal Trade Commissioner Julie Brill has said that data brokers are using user profiles to “determine the rates we pay (and) even what jobs we get.” In this Privacy Perspectives post, Tachibana writes, “However, the reality is that marketing data brokers use information for marketing purposes only,” and she parses out misperceived definitions of what marketing data brokers do with consumer data.
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