Forbes reports on the inaccuracies that are often found in dossiers compiled by data brokers. Amassing profiles on millions of Americans can be difficult because many people have the same names and can easily be mixed up, and in one example, that caused embarrassment. “Even with so many suppliers sucking up details of our personal transactions at every step and selling them to data brokers,” the report states, “errors plague the process.” The inaccuracy problem has received attention from the Federal Trade Commission (FTC). Earlier this year, FTC Commissioner Julie Brill gave a speech calling for a new policy, called Reclaim Your Name, which would provide consumers with avenues to check the accuracies of their profiles. Acxiom is reportedly working on an access feature.
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