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The Economics and Future of Cookies

ONLINE PRIVACY

October 29, 2013

As the IAPP reported in The Privacy Advisor last week, cookies may be reaching the end of the road—but not with a whimper. The Wall Street Journal reports Google, Facebook and Microsoft are designing their own online tracking systems “in ways that bypass the more than a thousand software companies that place cookies on websites," which could mean a radical shift in the balance of power in the $120 billion digital ad industry. Evidon CEO Scott Meyer said, “There is a Battle Royal brewing … Whoever controls access to all that data can charge rent for it—and has a tremendous advantage going forward.” (Registration may be required to access this story.)
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