European Data Protection Digest

Tesco To Share Consumer Data With Start-Ups

BEHAVIOURAL TARGETING

September 26, 2013

Retailer Tesco plans to share consumer data collected from more than 400 million homes worldwide with start-ups through an investment fund started by its daughter company Dunnhumby, The Irish Times reports. The shared data will be used to design products for retailers and consumers. Dunnhumby Global Head of Investments Dave Balter said, “We’re interested in what technologies will shape the future of retail, and we’re looking for start-ups from Ireland, the U.S. and all across the globe.” Balter noted that collected data is anonymised, adding, “In terms of personally identifiable data, we are not interested in you personally but more interested in the market segmentation of, say, families with three kids.”
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