Two recent studies offer insights to consumer perspectives on the use of their personal information (PI). A survey from content management and analytics firm SDL indicates “nearly two-thirds of consumers in the U.S. and around the world are worried about how marketers are using their personal information,” AdWeek reports. However, about 80 percent are willing to provide PI “to a trusted brand as long as brands are transparent about how they collect and use their information and as long as they get something in return.” A Fortinet study of Gen-Xers and Millenials, meanwhile, found differences in “philosophy about security and privacy” from one generation to the next.
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