Survey: Shoppers Unsure About Tracking-for-Coupons Model
GEO PRIVACY—U.S.November 6, 2013
While consumers are becoming more aware that they may be tracked as they walk around brick-and-mortar stores, “plenty still feel uncomfortable about it,” PC World reports. That’s according to a survey that found that nearly half of respondents said they would find it invasive if a store sent them a text-messaged coupon as they walked past that store. But only 35 percent said they found it invasive for a website to know their geographic location, suggesting “people are less comfortable being tracked on their mobile devices in a store than as they surf around the web,” the report states.