The new study “Share the Love: 2014 Consumer Study into Australian Loyalty Programs” has found that 73 percent of respondents “are happy for organisations to analyse their data for personal benefits, but half don't want third-party organisations getting their hands on their information,” CMO reports. The report, which was produced by customer loyalty consultant Directivity and digital marketing agency Citrus, also found that members are more likely to provide such information as gender at 87 percent, postcodes at 83 percent and e-mail addresses at 78 percent. Respondents were less likely to share mobile phone numbers and income information.
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