Daily Dashboard

Study: Smartphone Users Will Pay More for Privacy

MOBILE PRIVACY—U.S.

December 16, 2013

A study by University of Colorado Profs. Donald Waldman and Scott Savage has found “average smartphone users are willing to pay a few dollars for mobile apps that maintain privacy,” Daily Camera reports. The team surveyed 1,726 people from seven U.S. cities, finding “consumers are willing to pay $4.05 to conceal contact lists, $3.58 to conceal the contents of text messages, $2.28 to shield browser history, $1.75 to block the phone's ID number and $1.19 to conceal personal locations,” the report states. “We wanted to put a number out there,” Savage said. “Instead of saying what you feel or anecdotally thinking privacy is important, let's put a number on it. Then people can have a real discussion."
Full Story