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Study: People Willing To Exchange Privacy for Cost Savings

INTERNET OF THINGS—U.S.

December 18, 2013

A new survey indicates just how much privacy people are willing to trade in exchange for monetary benefits. The Intel and Penn Schoen Berland survey, which polled people in eight countries, found that 70 percent would be willing to share data from a “smart toilet” if it meant lower healthcare costs, and 84 percent would be willing to share vital statistics such as blood pressure or lab tests, The Wire reports. The survey also found 75 percent would be willing to share data obtained via a health monitor they could swallow.
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