European Data Protection Digest

Study: Majority of Consumers Worried About Privacy


July 11, 2013

Of the 2,000 European consumers recently surveyed in a study by business and IT consulting firm Capgemini, InformationWeek reports that more than half “had privacy worries about radio-frequency identification (RFID) tags.” The survey also found that the majority of those surveyed “consider legislation on privacy protection as the key that would make them more likely buy RFID-enabled products,” the report states. The survey also found that consumers favour such options as a customer opt-in/opt-out for information collected via RFID “and clear labels that state the tag is RFID-enabled.”
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