A recent study indicates consumers want to be understood by the businesses with which they interact, eWeek reports. In the SAS Institute survey, 71 percent of respondents said they are in fact concerned about recent news on government surveillance, but 60 percent said they expect businesses to know their preferences and understand their needs, the report states. In a post for The Wall Street Journal, University of Miami Associate Prof. Robert Plant discusses how consumers can make money off of their own data. Meanwhile, IBM’s Jeff Jonas writes that if a company is going to profit from consumer data, it must at least be transparent about it.
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