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Sen. Tells Data Broker Industry They’re On Notice

BIG DATA—U.S.

December 19, 2013

In a Senate Commerce Committee hearing on Wednesday, Sen. Jay Rockefeller (D-WV) had harsh words for the consumer data broker industry. “We have a feeling people are getting scammed or screwed,” he said. The hearing focused on the use of consumer marketing data and followed the release of Rockefeller’s report on the industry, which said that Acxiom, Epsilon and Experian were not as forthcoming with their answers to Rockefeller’s investigation as he would have liked. Rockefeller warned he may use more forceful means of getting them to share such insights, AdAge reports. Experian Senior VP of Government Affairs and Public Policy Tony Hadley defended his company’s practices and said it has safeguards to ensure bad actors do not get consumer lists. In chilling testimony, the World Privacy Forum’s Pam Dixon discussed some of the disturbing use of data, including the selling of rape victim lists, home addresses of police officers and names of those with genetic illnesses. Rockefeller said the committee will continue to shine a spotlight on the industry.
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