Rewards Program Raises Concern
HEALTHCARE PRIVACY—U.S.August 16, 2013
Los Angeles Times reports on a new prescription-drug rewards program that gives store credit to opted-in customers for other nonprescription products. In February, CVS announced it was expanding its ExtraCare Pharmacy & Health Rewards program to include prescription drug purchases. According to the website, “each person must sign a HIPAA Authorization to join.” A representative from Privacy Rights Clearinghouse expressed concern, saying, “Pharmaceutical companies obviously would want to know what you’re taking and get you to buy more expensive medicines.” A CVS representative said, “We have extensive procedures, stringent policies and state-of-the-art technology in place to protect our customers' personal and health information," adding, "We do not sell, rent or give personal information to any nonaffiliated third parties."