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Daily Dashboard | Reaching the Intended Viewer Made Easier with “Addressable TV” Related reading: OMB to issue government-wide AI risk mitigation directive

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The Associated Press reports on the ability of political campaigns to target specific individuals. Addressable TV is a new technology that enables advertisers to pay broadcasters to pinpoint specific homes, the report states. “This is the power of a 30-second television commercial with the precision of a piece of direct mail targeted to the individual household level,” said Paul Guyardo, chief revenue officer at DirecTV. “Never before have advertisers had that level of precision when it came to a 30-second commercial.” Advertisers are looking at such data as voting histories, demographics and credit scores to find the viewers they aim to reach, the report states.
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