The release last month of rapper Jay Z’s Magna Carta album and mobile app created controversy for failing to disclose its data collection practices. In a feature for TechnoBuffalo, NQ Mobile Chief Commercial Officer Gavin Kim writes, “the ado around the app signals something else: Adhering to app marketplace best practice policies is no longer enough. We, as an industry, have to be more proactive about establishing ‘better practices’ that go beyond what’s required in order to earn the waning consumer trust and confidence that is demonstrated by the Magna Carta debacle.”
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