European Data Protection Digest

Poll: Consumers Reticent To Share Personal Info

BIG DATA—UK

December 5, 2013

Financial Times reports on a YouGov poll indicating UK respondents “are increasingly wary of giving companies access to their personal information, suggesting that the so-called Big Data revolution may yet face serious obstacles.” Only two percent of respondents indicated they would be “more willing” to share personal data in the next five years. “Companies need to realise that a backlash is building among consumers,” said Steve Wilkinson, a partner at EY, which commissioned the survey. Big Brother Watch’s Nick Pickles said the organisation receives “regular inquiries from people asking which banks or phone companies respect privacy,” the report notes. (Registration may be required to access this story.)
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