Pinterest has added new site-personalization features for users drawn from their web-browsing activities but has also provided users with an opt-out choice, GigaOm reports. The company also announced it will support and honor users’ who select Do-Not-Track settings. “We’re excited to give everyone a more personalized experience,” Pinterest wrote in a blog post on Friday, “but we also understand if you’re not interested! We support Do Not Track, and you can change your account settings anytime.” The Electronic Frontier Foundation (EFF) supported the moves, which are similar to that of Twitter. “Hopefully, the decisions of Twitter and Pinterest are the vanguard of a new industry standard around respecting Do Not Track and soon this will be the default of all major websites,” the EFF wrote.
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