As the NFL makes last-minute preparations for this Sunday’s Super Bowl, The New York Times reports on plans to feature personalized ads based on physical location, both in Times Square and at MetLife Stadium. At both locations, the NFL has placed transmitters designed to send ad-based signals to smartphones. “When it rolls out, you will see all this utility for it,” said the University of Washington’s Ryan Calo, “And at some point, the economic incentives will come into play, and it won’t be pretty.” Meanwhile, a new iPhone app called SocialRadar has been released. The app aggregates data from Facebook, Foursquare, Instagram, Twitter, LinkedIn and Google+ and finds users’ social media contacts based on location and shares locations, profile data and recent posts. (Registration may be required to access this story.)
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