In a feature for The Nation, IPG Mediabrands Thailand’s Maas Virajoti writes about marketers’ focus on Big Data utilisation, suggesting the use of Big Data can benefit Thai companies as well. “A good example of a company that has successfully utilised Big Data is Walmart,” Virajoti writes, suggesting, “Walmart integrated the usage of Big Data to improve less popular brick-and-mortar stores in the midst of the e-commerce age. With Big Data, Walmart was able to preempt exactly what consumers wanted, needed and eventually craved.”
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