The Office of the Privacy Commissioner (OPC) has announced it will be investigating Canadian telecom Bell after the company informed its customers it plans to collect information to offer “relevant ads,” CBC News reports. The OPC’s Scott Hutchinson said the office has received complaints from Bell customers. Prof. Michael Geist said, “They’ll literally know what web pages you visit, which search terms you enter, where you happen to be, what apps you use, what television you watch, even your calling patterns,” adding that while customers have until November 16 to opt out his understanding is “when you’re opting out, you’re opting out of targeted ads. You’re not opting out of the broader collection more generally.” Meanwhile, a Huffington Post Canada report questions how the tracking will benefit Bell customers.
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