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Online Marketing Highlights from PPS NYC

PRACTICAL PRIVACY—U.S.

November 15, 2013

The latter day of last week’s IAPP Practical Privacy Series in New York City featured two tracks—online marketing and financial services. We reported on some of the takeaways from the financial services track, and this week, privacy lawyer Annie C. Bai, CIPP/US, reports on some important highlights from the online marketing track. In this Privacy Perspectives post, Bai writes, “many of us found that an entire day was barely enough to devote to online marketing. First, it was all about the kids; then it was all about the web, and finally we ended with a rousing roundtable on Big Data. Here are some of the tidbits from the day that caused me to take pause and grab my pen.”
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