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Data breaches are on the rise. The number of data breaches in 2012 was reportedly double that of the previous year. The costs of cleaning up a data breach—both financial and in the loss of consumer trust—also continue to rise. As a result, more and more companies find themselves agreeing with Governo Attorney Nancy Kelly, who recently noted at an IAPP event that it costs less to take measures to prepare for the worst than to cover the fallout. Constant Contact, an online marketing company offering survey and social media marketing, is not regulated by privacy rules, but it has decided to be proactive on getting privacy-smart. This exclusive for The Privacy Advisor talks about why.
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