Offline Tracking at an Airport Near You?
TRAVELLERS’ PRIVACY—U.S.September 27, 2013
Recent reports have detailed retailer tracking of shoppers via smartphones and other mobile devices, but the practice has extended to some airports, according to Covington & Burling Partner Nigel Howard in a recent post for InsidePrivacy. The offline tracking systems aim to follow passenger patterns, detail real-time movement of travelers and track retail behavior by using a unique identifier system. Though these systems provide several benefits, Howard writes, “they also raise privacy issues that might not fit neatly into the notice-and-choice framework that—notwithstanding the FTC’s recent efforts—still is the predominant model of privacy protection in the U.S.”