In one of the latest developments in the headline-making story of a targeted mailing sent to a Chicago man with the disturbing words “Daughter Killed in Car Crash or Current Business” as part of the address, Forbes reports OfficeMax has said it “unintentionally bought (that information) from a third-party data broker.” OfficeMax requested a mailing list from the broker “for Businesses, Small Offices and Home Offices … NO personal information qualifiers were part of our request; we were not seeking personal information and did not ask for it,” a company spokesperson wrote. “As an additional measure to prevent future mailing errors, we have upgraded the filters designed to flag inappropriate information.”
Full Story