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Markey Urges FTC To Vet Tracking Technologies

BEHAVIORAL TARGETING—U.S.

October 11, 2013

Sen. Ed Markey (D-MA) has called on the Federal Trade Commission (FTC) to investigate technologies that allow companies to track users across multiple devices, The Hill reports. “Such persistent and pervasive tracking raises a number of important privacy concerns for all Americans,” Markey said in a letter to the FTC Thursday. Meanwhile, a new report from privacy researchers indicates many websites are using new technology to secretly track users’ browsing habits. At the EmTech 2013 conference in Cambridge, MA, this week, a senior advisor to Microsoft CEO Steve Ballmer said a new privacy model is needed to address the ways data is gathered, eWEEK reports.
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