Inside 1to1:Privacy

Majority of Websites Make “No Commitment” to Deleting Consumer Data

December 12, 2012

A PrivacyChoice study found that 20 percent of websites may sell consumers’ information and 60 percent make no commitment to deleting it. The study looked at more than 4,000 websites and released data on 2,500. It scored companies based on the four factors consumers are most concerned about, ArsTechnica reports, the most important being whether sites share personal data. While 63 percent said they generally don’t, 10 percent said they don’t for marketing purposes and eight percent said they don’t collect data at all. The second most important factor to consumers is whether sites delete data upon the user’s request, the report states. In that case, 60 percent said they “make no promises” to do so and three percent said they “contemplate a data removal process.” (Registration may be required to access this story.)
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