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Legislator Calls on FTC To Curb Brick-and-Mortar Tracking


July 29, 2013

Sen. Charles Schumer (D-NY) has called on the Federal Trade Commission to institute rules to allow shoppers to opt out of smartphone tracking at brick-and-mortar retail stores, CBS New York reports. Schumer said that participating stores are “going to know a lot about you by following you around, even if you don’t purchase, even if you’re just browsing.” He also added that children can be tracked, and collected data may be stored indefinitely.
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