Sen. Ed Markey (D-MA) and Rep. Joe Barton (R-TX) have announced plans to reintroduce the Do Not Track Kids Act, which aims to prohibit targeted advertising to kids younger than 16 and create an “eraser button,” reports The Hill. The lawmakers point to a recent study from Commonsense Media showing an increase in the number of children accessing media through mobile devices as an indicator of need for the act. “The Do Not Track Kids legislation would update COPPA for this new Internet ecosystem, establish new protections for the personal information of children and teens and ensure that parents have the tools they need to protect their children’s privacy,” they said. COPPA was recently updated to prevent the tracking of kids under 13 years of age.
Full Story